Techniques to gain Any Links
Daily SEO Tip
- Using testimonials on site: Include person’s photo, company & position; otherwise they are not doing any good. It’s a cynical world.
- Use social to stalk your targeted link owner.
- Use your media connection to impress your target link owner by mentioning them.
- Or just write about your target and then email them with a hint to see if they are grateful enough or their ego is big enough to link to you.
Facebook Halts Pone & Address Sharing (For Now)
Mashable
Speculates that, best direction for Facebook share of phone & address with apps is to allow app preview. With quote of Facebook’s Douglas Purdy that phone and address sharing will be available to apps as soon as possible and delay will be minimum, so start getting your personal details changed Now!
I Can Haz $$$: Cheezburger Network Scores $30 Million in Funding
Mashable
Article reports on $30 million investment in the company whose aim is just to bring 5 min happiness a day to each and every one of us. Sounds crazy, but that something like Coke way of life, their aim was to be not farther then5 min walk from any single individual on earth. And Huh saying he is not after world domination, right…
Facebook’s Ad Revenue Hit $1.86B for 2010
Mashable
Article mainly report stats:
- Advertising alone brought in 2010 – $1.86 billion, accounting for 5% of all online spend 2010. Serving more than 50 million ads a month.
- Facebook overall goal was $2 billion, which thought have been achieved after adding other profits eg Facebook Credits. It is still not enough, Facebook experiments with Local Ads for new revenue source.
HTML5 Gets an Official Logo from W3C
Mashable
Report on new logo for HTML 5… great… is it just me or it looks like WW2 Soviet style posters of workers unite? Like the illustration from Washtech below:
Not very forward thinking, but maybe they went for feeling of equality?
Read the Full Article
Online retailers saw an increase in fraud last year
Econsultancy
Average fraudulent number of order 1.9%
Why increase in fraud?
- 77% see increased sales and 59% expect no change to fraud budget
- SME suffer more, less tools, less people, simpler checkout solutions, no separate role for fraud management
- 5% of all transactions are rejected by anti-fraud measures, some of those orders are probably good, and lose customer for lifetime.
- No single solution is good in isolation, need to have more layers hence the growing popularity of Verified by Visa (73% use this tool) and Mastercard SecureCode.
- More retailers turn to international sales and see higher fraud from Ghana, Nigiria and US.
Five principles for online personalisation
Econsultancy
- Clear goals and objectives
- Right team
- Simplicity – use as few software systems as possible
- Make workflow: identify segment, identify opportunity, create rule, test, go live, analyse, tweak, repeat
- Hence start small: returning customers and geography are a good starting point.
Google: Doubleclick Ad Exchange growing, boosting CPMs
Econsultancy
- Google claims publishers generate 1885 more revenue through Ad Exchange then other third pary and indirect sales.
- New Features coming up e.g. Private Ad Slots, invite only auction for exclusive space
- 1000 biggest Google spenders spent 75% more on display in 2010, real-time bidding accounting for 56% of total.
- The question still remains if all this new technology will deliver display that brings good ROI.
Research: Optimism Fueled SEM Growth in Q4, But ROI Lagged
Search Engine Land
That title does sound more what Trader will report on daily market overview before going into Bulls & Bears.
Stats from Efficient Frontier Report for Q4 in Search Engine Marketing:
- YOY 23% growth in spend due to CPC increase (YOY 102% cpc growth Bing, 122% cpc growth Google)
- ROI dropped 10%
- Travel saw largest growth 42% 2nd Automotive 33%, 3rd Finance 30%
- Spend went 79% to Google, 21% Yahoo&Bing
- Future predictions 2011 YOY growth of spend by 15%
What To Do With Out-Of-Date Product Pages?
Search Engine Standard Magazine
549 word article stating:
Don’t leave your outdated page they frustrate users and you are not making use of al link juice.
Solution: 301 redirect to most relevant page, if you think product will be available in future, add paragraph on top of the page with alternatives and move old content below the fold.
Done.
Read the Full Article
How to Do SEO for Sites and Products with No Search Demand
SEOmoz
Problem: New product/service without enough exposure to generate traffic to site.
Offer Solutions by Rand Fish:
- Create content around similar products or products that can be replaced by yours
- Create content comparing your product alongside same category products for which your product offers alternative
- Create related content that appeals to your target audience
- Build Brand – by association through: viral, video, contests, celebrities.
P.S. This overview is a digest of main points from articles as per my interpretation, and can be not representative of articles’ authors intentions.