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SES London 2011 – Local 2.0: The Evolution of Local Search
These is a summary of the seminar from SES London 2011 on factors effecting local search. Presenter: Lisa Myers, CEO, Verve Search Main factors effecting local search results: Location: Proximity of your location to the search query, hence if Hotel … Continue reading
Future of Google Search for 2011
Presented by Finlay Clark, Industry Manager – Agency at Google. It Is All About Context People start to search as they think rather than restricting to keyword or phrase with 1/3 of all searching being unique in 2010. Hence finding … Continue reading
Search Engine Marketing Readers Digest 18/01/2011
Techniques to gain Any Links Daily SEO Tip Using testimonials on site: Include person’s photo, company & position; otherwise they are not doing any good. It’s a cynical world. Use social to stalk your targeted link owner. Use your media … Continue reading
Consumer Online Shopping Gender Differences: Summary of Academic Studies
This article holds the summary of the relevant academic study, on the aspect of gender differences which affect online shopping behaviour. The main take-outs from academic studies below are as following: Men were found to be more brand orientated, women … Continue reading
Posted in Online Shopping
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Google Results Gets New Feature: Google Instant Preview
We just getting over the new Google Local results and still figuring out how to make the most of it and Google strikes again. Google Instant was rolled out to help users find things even faster, hence not surprising the … Continue reading
Posted in Google Features
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Online Shopping Academic Introduction of Consumer Prospective
Online shopping or electronic commerce is use of computer technology to carry out business transaction automatically, allowing for sales of products and services 24/7 (Yang and Lester, 2005). Internet shopping main feature is the ability to shop from the comfort … Continue reading
Posted in Online Shopping
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