Category Archives: Online Shopping

This article holds the summary of the relevant academic study, on the aspect of gender differences which affect online shopping behaviour. The main take-outs from academic studies below are as following: Men were found to be more brand orientated, women … Continue reading →

Online shopping or electronic commerce is use of computer technology to carry out business transaction automatically, allowing for sales of products and services 24/7 (Yang and Lester, 2005). Internet shopping main feature is the ability to shop from the comfort … Continue reading →